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Scientific Games Corporation and Blue Ribbon have partnered to offer jackpots via the Company’s Foundation Innovation platform and Open Gaming System (OGS) content aggregation platform.
The OGSTM has quickly become one of the industry’s most powerful two-sided distribution platforms. With almost 2500 games from studios worldwide, OGSTM is connected to over 200 operators across every major regulated market.
The partnership sees Blue Ribbon provide their cutting-edge jackpots marketing platform to any OGSTM content, packaged in a seamless overlay. For the first time this will give Scientific Games’ partners the capabilities to control the jackpot as a true marketing tool and will make it easy for players to enjoy a new gaming experience tailor made for them. Blue Ribbon will give OGSTM partners an innovative way to engage better with their players and to offer a new set of incentives tools which will improve both player acquisition and retention.
Dylan Slaney, SVP Casino and Platforms for SG Digital, the interactive division of Scientific Games, said, “We’re starting to finalise our full portfolio of casino content and technology under the umbrella of ‘Open Casino,’ which includes our player account, our Open Gaming System, the world’s best content and now, new revolutionary features such as missions, tournaments and jackpots. Combining platform scale, ground-breaking content and feature innovation is where the magic will happen for player experiences. Blue Ribbon is known industry-wide for their innovative game functionality. Pairing their jackpot innovation with our world-leading OGSTM platform is the perfect combination, bringing players new ways to enjoy our games with an added layer of game-expanding features. We’re thrilled to work with Blue Ribbon as we prepare the launch of our Open Casino portfolio.”
Amir Askarov, CEO for Blue Ribbon, said, “Scientific Games is one of the leading gaming platform providers in our industry, and we’re excited to enable our unique player engagement platform on their OGSTM platform. For the first time OGS partners will be able to control and
manage their jackpots to build better engagement while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences.
By choosing to work with Blue Ribbon, SG provides another confirmation of the value of Blue Ribbon products as the next generation of engagement tools.”
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About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
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In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including those factors described in our filings with the SEC, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on February 28, 2019 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.