We offer full operational and marketing services to suit your business needs. We have put together a best-in-class full service sportsbook operation team to deliver 360° operational excellence tailored to suit individual business requirements.

Our team’s success is defined by the success of our customers.

Our flexible managed services model allows you to have access to our team of professionals that cover all areas of running your sportsbook business. Take a look at some of the services we offer


Marketing & CRM

Marketing strategy and proposition

Acquisition and retention

Customer life cycle journeys



Promotion planning & execution

Loyalty and bonuses


Operations & Content Management

P&L management

Reporting and analysis

Content management (CMS)


Product Development & Optimisation

3rd party integrations

Bespoke development

Feature innovation

Fraud and Payment Management

Anti-Fraud solutions & tools

Operating model design & Process mapping

KYC Routines

Anti-Money Laundering Management

Whether being in a mature market to launching in a new country or state, we can complement your existing teams or offer full operational support to serve your needs.
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SG Digital, a combination of NYX and SGI, are a trusted partner to the world’s most powerful iGaming, iLottery and Sports Betting brands.