Scientific Games and Caesars Entertainment Corporation have launched retail sports solutions in Council Bluffs, Iowa, making this the fifth state that’s live with the partnership’s state of the art sports betting experience.
The launch for both Horseshoe Casino and Harrah’s Hotel & Casino in Council Bluffs, Iowa includes Scientific Games’ OpenSports™ retail product suite, which reimagines player experiences with in-venue screen solutions, seamless over the counter technology, and world-class player promotion tools. Fast-to-market, feature-rich, and player centric, OpenSports elevates the sports betting experience.
Keith O’Loughlin, SVP Sportsbook and Platforms at SG Digital, said, “Our successful partnership with Caesars and U.S. market footprint continues to grow with these launches. Iowa is a great state for sports, and we’re thrilled to bring sports betting to the Hawkeye State with Caesars
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Scientific Games is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
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