Collaboration takes strides in attracting millennials to on-site gambling.
Las Vegas, September 20, 2016 – NYX Gaming Group (NYX), a market leading content and technology supplier to casinos, lotteries and sports betting gaming operators across the globe, has announced a partnership with GeoComply Solutions, Inc, to marry NYX’s full-service Digital Gaming System (DGS) with GeoComply’s pINpoint™ hyper-accurate geolocation and anti-fraud tools. The partnership creates a turnkey solution for regulated operators looking to meet the growing needs of digital gamers who can now use their personal mobile devices to play while at home or on-property. Mobile gambling is growing at double digits and is expected to reach 40% of the total online gambling market by 2018 .
“Since becoming the market leading supplier of iGaming platforms in New Jersey, NYX aims to extend that position into the world of regulated on-property mobile gaming,” said Kevin Vonasek, NYX’s Chief Product Officer Americas. “The security and acute sensitivity provided by GeoComply’s system is unmatched. With this partnership NYX can now deliver mobile slots, table games, poker, bingo or scratch cards to brick & mortar casinos, allowing our partners to reach their younger in-venue players – or millennials, who we already know represent the lion’s share of the digital gaming market.”
GeoComply’s pINpoint™ solution combines the power of Bluetooth iBeacon location tools with GeoComply’s robust geolocation solutions to restrict gaming to specific zones inside a property within a few meters of accuracy. Designed specifically for the gaming industry’s unique regulatory requirements, pINpoint offers the same real-time anti-spoofing and fraud benefits as Geocomply’s mobile and desktop solutions. pINpoint’s advance detection and monitoring system can even anticipate movements to alert players before leaving permitted areas, making for a seamless and uninterrupted game play experience.
“Building on a growing relationship, we’re excited to be working with NYX to expand our on-property solution,” commented Anna Sainsbury, GeoComply’s CEO. “Together we can allow players to bring their own device and remain as safe as when they play on the machines and tables on the floor.”
NYX will demo the technology at their Booth #4023 at G2E Las Vegas September 27 – 30.
For more information, contact:
Kevin Vonasek, Chief Product Officer Americas
NYX Gaming Group
 source: Global Online Gambling & Betting Market 2014