Sportsbooks on OpenArena to benefit from industry-first marketplace concept
LAS VEGAS – March 31 2021 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has reached a deal to partner with BetSwap Limited, the first fully-integrated online secondary marketplace for sportsbooks. The BetSwap platform provides bettors with an industry-first ability to buy and sell active betslips with other bettors on their sportsbook of choice, whether it is before or during a match – as long as the outcome hasn’t been settled.
The BetSwap plug-in software allows online sportsbook businesses to create a fully integrated online secondary marketplace. By integrating the BetSwap platform, sportsbooks can engage their bettors in new ways through the marketplace and through the social elements attached to the buying and selling of betslips. The integration into OpenArena will provide sportsbooks with an easy way to enable the BetSwap platform which complements the traditional cash-out feature.
The addition of this peer-to-peer marketplace strengthens the OpenArena platform offering and provides sportsbooks with an opportunity to increase engagement levels with bettors and create additional revenue streams that were not previously available.
Brent Winston, Co-Founder and CEO of BetSwap Limited, said, “We are very excited to be partnering with Scientific Games in order to bring our innovative solution with industry-first functionality to the sports betting industry. We believe this partnership will provide an enjoyable and competitive new way for bettors to interact with their sportsbook – and other bettors – all while enhancing their betting experiences.”
Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said, “BetSwap’s forward-thinking offering is a great addition to our OpenArena solution and will give users new betting experiences which is always a key focus for us; to bring new and innovative tools to our products and the partnership with BetSwap encapsulates just that.”
© 2021 Scientific Games Corporation. All Rights Reserved.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
About BetSwap Limited
BetSwap Limited is a technology provider based in Ta’Xbiex, Malta, offering certain online marketplace technologies for the sports betting industry. BetSwap Limited offers the sports betting industry new and innovative technologies to allow online sportsbooks to expand their product portfolio beyond the conventional offerings. BetSwap Limited is committed to responsible gaming and delivers what customers and players value most: trusted security, engaging entertainment platforms, operating efficiencies and innovative technology. For more information, please visit betswap.io.
In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in our filings with the Securities and Exchange Commission (the “SEC”), including Scientific Games’ current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on February 18, 2020 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.