Partners on OpenArena to benefit from real-time data analytics and marketing automation features
LAS VEGAS – January 26, 2021 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has reached a deal with AretoNet, one of the iGaming industry’s leading real-time business intelligence, segmentation and customer relationship management (CRM) platforms, with its services to become available on the OpenArena platform.
This partnership enables all Scientific Games’ partners on the Company’s OpenArena platform to access AretoNet’s full suite of real-time data analytics, business intelligence, advanced segmentation and marketing automation features.
OpenArena serves as the industry’s first sports content aggregator in which Scientific Games seeks to provide customers with the greatest depth of supplier choice helping them to grow their sportsbook. Through this agreement, AretoNet will be an option within OpenArena in this area.
AretoNet will also support real-time data streaming and personalization, in line with what Scientific Games’ partners require whilst also offering easy access to core business KPIs and tools to create advanced segmentation for remarketing quickly.
Justin Farrugia, CEO and co-founder of AretoNet said, “We are thrilled to be partnering with Scientific Games, an indisputable world-leader in gaming technology. A solution like ours is a vital component of a modern operator’s tech stack, reducing the need for multiple point solutions and simplifying the chain of systems that an operator relies on. The potential impact of our combined technologies on mutual clients is massive. From a growth perspective, this partnership is very exciting. Scientific Games is well established in North America and we are firmly positioning us both to meet the growing needs of operators starting out in the newly regulated states.”
Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games said, “AretoNet’s easy to use, advanced toolset combined with its cost-effective pricing, were all key elements in bringing them into the OpenArena solution. Their commitment to ongoing innovation and platform development has put them at the forefront of the analytics and intelligence platform sector for sports betting.”
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About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "will," "may," and "should." These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including those factors described in our filings with the Securities and Exchange Commission (the “SEC”), including Scientific Games’ current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on February 18, 2020 (including under the headings "Forward-Looking Statements" and "Risk Factors"). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.