About Us

SG Interactive and NYX Gaming Group have combined to form a new leader in online gaming and sports betting: SG Digital

The new digital division of Scientific Games, powered by the integrated content and technology of two top-tier companies, offers an unparalleled suite of engaging game content and product solutions.

SG Digital employs more than 1,500 individuals across the globe ensuring 24-hour customer service. Driven by the creative talent of nine game studios, highly skilled development centers across the globe, expanding product technology and our proven robust sportsbook platform; SG Digital offers customers market leading products and services tailored for their players.

Focused on speed to market execution combined with our technical expertise, SG Digital ensures our customers capitalize on all regulated market opportunities.

Welcome to SG Digital.

Our Vision

To be the world’s leading supplier of digital gaming, sports and lottery solutions.

NextGen Gaming is the world’s leading independent supplier of innovative games to the gambling industry.

NextGen Gaming is our Sydney-based studio and the world’s leading independent supplier of high-performance innovative games to markets around the world.

Side City Studios

Our Montreal-based Side City Studios is one of our newest games studios with a proven track record in land-based gaming - bringing unique content online.

Betdigital

Through the acquisition of Betdigital, we have strengthened our position in the UK market by adding another unique flavour to our omni-channel content offering.

Team member

Matt Davey

Chief Executive Officer

Co-founded NextGen Gaming and has led NYX since inception. Took NYX through IPO and the major M&A activities

Expertise
Expertise
Leadership. Strategy and Corporate Development.
Worldwide Location
Worldwide Location
Las Vegas
A message from Matt
A message from Matt
NYX has established itself as a multi-product business in one of the fastest paced sectors in the world.
Team member

Jason Walbridge

Chief Operating Officer

Responsible for executing on the strategic objectives of the company in the online digital casino and sports betting markets around the world.

Expertise
Expertise
Strategy Execution, Operations and Product Development
Worldwide Location
Worldwide Location
Las Vegas
A message from Jason
A message from Jason
With operations globally, we are fortunate in the diverse insights from our customers and rich talents of our employees that together make NYX a success.
Team member

Huw Thomas

Chief Strategy Officer

Responsible for delivering corporate strategy and marketing across the group. Has worked extensively in B2C gaming across Europe, Nordics and Asia.

Expertise
Expertise
Strategy, Corporate Development and Marketing
Worldwide Location
Worldwide Location
Las Vegas
A message from Huw
A message from Huw
At the heart of our corporate strategy is our focus on product leadership and technology innovation in regulated markets worldwide.
Team member

Doreena Ross

Chief Human Resources Officer

Responsible for all aspects of human resources strategy and operations across all our global offices.

Expertise
Expertise
HR strategy and execution, Talent Acquisition and development
Worldwide Location
Worldwide Location
London
A message from Doreena
A message from Doreena
The success of NYX is driven by the talent we have. Our focus is to continue to invest in our employees.
Team member

Scott Smith

CEO NextGen Studios

Co-founder of NextGen Gaming and leader of product development team since its inception. Responsible for all in-house studio and third party content.

Expertise
Expertise
Game Development and Distribution
Worldwide Location
Worldwide Location
Sydney
A message from Scott
A message from Scott
The end consumer is our central focus in game development. Nothing is more important than their experience of our products.
Team member

Keith O’Loughlin

Executive Vice President Sportsbook and Platforms

Responsible for delivering product management, direction and project implementation for Sportsbook, Lottery, Bingo and Casino Platforms across the group.

Expertise
Expertise
Customer Engagement, International Expansion, Sportsbook, Product Management and Development
Worldwide Location
Worldwide Location
London
A message from Keith
A message from Keith
Our goal is to make our customers successful by delivering products and platforms that will support and drive their growth.
Team member

Chris Armes

Group Chief Technology Officer

Responsible for the global support and product development teams across Sportsbook, Lotteries, Bingo and Casino

Expertise
Expertise
Management of high performing global teams, covering the full delivery experience for large-scale international projects, across both hardware and software
Worldwide Location
Worldwide Location
London
A Message from Chris
A Message from Chris
Delivering a customer focused product lead strategy combined with outstanding customer service is a key part of the continued success and growth of NYX
Team member

Dylan Slaney

Executive Vice President Gaming

Responsible for the execution of key initiatives, as part of the NYX gaming strategy

Expertise
Expertise
Global Innovation, Product Development, Partnerships & Strategic Alliances
Worldwide Location
Worldwide Location
London
A message from Dylan
A message from Dylan
Executing a product led strategy focused on the customer combined with global innovation will continue to drive growth for our operators and NYX

Responsible Gaming

SG Digital is committed to responsible gambling

Working with State Lottery and dot.com companies alike, SG Digital is committed to responsible gambling. Responsible gambling features are proactively developed to ensure the safety and security of players whilst using SG Digital software.

SG Digital adheres to the rules and regulations set out by the Malta Gambling Authority, United Kingdom Gambling Commission, Gibraltar Gambling Commission, Alderney Gambling Control Commission, Gambling Supervision Commission of the Isle of Man, Swedish Lottery Inspection Organisation “Lotteri Inspektionen” and the French State Lottery regulations.

SG Digital fully supports responsible gambling.

Clients

Via OGS we not only obtain access to their existing portfolio of content today but also increase Betsson's ability to deliver future games content.

Sam Brown, Betsson

This latest release means we can support our aim of having the best online & mobile games, so our customers can play the best slots games in all of our channels.

Mark Kemp, Coral

We’re delighted to be part of bet365’s important release of the market-leading slots content for the online market. Bet365’s innovation and foresight rightly sees them as one of the industry’s leading lights.

Matt Davey, NYX Gaming

With OGS Mr Green gets instant access to a large number of attractive games that we now can add to our customer offer. Our core focus is to create an outstanding game experience, with a large supply of games in a genuine casino atmosphere.

CEO, Mr.Green